How to sell agricultural products online: site or marketplace?

This is the doubt of every agricultural company: is it better to create your own e-commerce or rely on the experience of a marketplace? Here's how to sell agricultural products online in a simple and effective way.

You have finally realized your dream: your agricultural business is finally operational. But how to sell agricultural products online? Better a proprietary site or a marketplace?

The answer is simple: selling home-grown agricultural products relying on the experience, expertise and customers of a marketplace is by far the best choice. The sale of agricultural products, in fact, is a delicate activity, which to be successful must focus on visibility, marketing strategies and low costs. All elements that a proprietary site cannot guarantee you, at least not in the short term. Here because.

• Visibility – putting online a simple showcase site or a real e-commerce, does not change: however you will have to make them visible. Now, opening an online shop for the sale of agricultural products is like opening a restaurant in the suburbs, when all the nightlife is concentrated in the city center. If you can't reach customers, no one will know you exist!

Well, however, know that scaling the Google SERP, positioning yourself in the first search results, is not easy at all. To do this, you will need to rely on a web master for site optimization, an SEO expert for identifying the best performing keywords and a team of marketing professionals, able to plan all the activities necessary for the success of the your business.

With the marketplace, all these worries vanish, especially when it will also take care of the marketing part, promoting your company on the main social media.

• Marketing – in these difficult and uncertain times for everyone, the consumer's attention to costs has become spasmodic. In fact, it often happens that renowned products remain unsold in supermarkets just because they cost a few cents more than those of an unknown competition.
  In the agricultural sector, then, this is a crucial point. It is no mystery, in fact, that profit margins are smaller than those of other sectors, so it is absolutely unthinkable to compete with the competition by lowering prices. What you need to do is focus on marketing strategies that allow you to sell an experience, or to qualify your product as the expression of a territory, a culture, a centuries-old tradition. Only in this way will your potential consumer be motivated to spend a little more than he would have done at the supermarket, in order to ensure a unique product.
  
  And who better than a marketplace can support you in this branding process?
  

• Maintenance costs – if you think that the costs of an e-commerce site for the sale of agricultural products run out when it goes online, you are wrong. A site, to be competitive, requires constant maintenance, which can ensure maximum efficiency both for the CMS, as well as for the templates and any third-party software, such as plugins. Furthermore, especially during updates, it is essential to make a backup copy, to prevent you from losing all your precious data during an intervention. In short, work to do, there is!

It is therefore evident where the advantage lies in relying on a marketplace for the sale of your agricultural products: all these operations will be at your expense.

In short, if you were looking for an answer to your question "How to sell agricultural products online", you have found it. Agricook offers you its wealth of skills and experience precisely so that you can go back to doing what you do best: cultivate your vegetable garden, raise your livestock, offer your customers agricultural products of the highest quality, produced with love.

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